Leadvio vs LeadSquared: A Specialist Channel Partner CRM vs a Large General Sales CRM, Compared Honestly
LeadSquared and Leadvio solve the same broad problem, lead management, for two very different buyers. LeadSquared is a large, general purpose sales execution CRM used across industries, with deep tools for custom processes, lead distribution and field teams, priced per user and billed annually. Leadvio is built only for Indian real estate channel partners: Facebook, 99acres and WhatsApp leads, site visits, EOI and commission tracking in one flow, a SIM dialer, and team pack pricing published openly in rupees. If you run a larger cross industry sales organisation with custom processes, LeadSquared is built for that. If you are a channel partner who wants real estate workflows and published team pricing, Leadvio is the fit. The honest detail is below.
Side by side
| Area | Leadvio | LeadSquared |
|---|---|---|
| Built for | Indian real estate channel partners only | Sales teams across many industries. Their pricing page lists vertical solutions for financial services, education, healthtech, marketplaces, real estate and other high volume B2C businesses, as shown on their site in October 2026 |
| Lead sources | Facebook lead ads, 99acres enquiries (through supported alert email automation, not a direct 99acres API) and WhatsApp, all into one pipeline | Property marketplaces, social media, website queries, buyer referrals and walk ins, as listed on their real estate page. Lead capture across channels is a core part of the platform |
| Two way WhatsApp conversations inside the CRM, with every chat kept on the lead record | WhatsApp Business integration: connect your WhatsApp Business account, use a messaging service provider of your choice, and send messages and templates from LeadSquared, as shown on their site in October 2026 | |
| Site visits and EOI | Site visit scheduling and visit records on the lead timeline, then EOI and booking in the same flow, so a deal moves from first enquiry to booking in one place | Site visit booking notifications, agent tasks and site visit mapping are stated on their real estate page. A channel partner EOI to booking flow is not stated in the material we reviewed |
| Commission tracking | Core feature: commission slabs and payout tracking built for channel partners | Not stated as a feature in the pricing and real estate pages we reviewed in October 2026 |
| Calling and dialer | Native SIM Dialer: calls go through the agent's real SIM number and every call is logged in the CRM. Plus a Voice AI Agent for instant lead qualification calls | Mobile cloud calling in the mobile CRM, as listed on their pricing page. A native SIM based dialer is not stated |
| Free plan | Free for up to 3 users, with no time limit. No free trial on paid plans | No free plan shown on their pricing page. Paid plans, plus custom plans on request |
| Pricing model | Team packs: one published price for a team size, billed per month | Per user per month, billed annually, as shown on their pricing page |
| Pricing | Team 5 ₹4,995/mo, Team 10 ₹8,490/mo, Team 20 ₹14,980/mo, Team 50 ₹32,450/mo, plus GST. Per user ₹999, ₹849, ₹749 and ₹649 as the team grows | Sales Pro $60 per user per month and Sales Super $100 per user per month, both billed annually, as shown on their site in October 2026. Custom plans on request |
| Pricing transparency | The full price list is published in rupees on the pricing page, including the free plan | Dollar prices are published for the two Sales CRM plans. Custom plans and several add-ons are priced on request, and some items on their pricing page are marked as optional add-ons |
| Custom processes | A fixed workflow shaped for channel partners: leads, follow ups, site visits, EOI, booking and commissions. Less to configure, less to maintain | Deep: a process designer, dynamic forms, workflow automation and permission templates, as listed on their pricing page. Built for organisations that design their own sales processes |
| Products around the CRM | Four products in one ecosystem: the CRM, a Voice AI Agent, Pages Studio listing pages and the SIM Dialer | A broad platform with add-ons such as a chatbot, dynamic landing pages and portals, as listed on their pricing page, alongside their marketing automation offer |
LeadSquared details and prices as shown on their site in October 2026. Leadvio prices are per month, plus GST.
Where LeadSquared is genuinely strong
Credit where it is due: LeadSquared is a mature, broad platform. For a large sales organisation, breadth is the point. One system that can be shaped to many teams, many processes and many industries is a real strength, and their pricing page shows the depth plainly: process design, workflow automation, lead scoring, distribution rules and a full mobile CRM for field teams.
- Scale and breadth: a general sales execution platform used across industries, with vertical solutions for several high volume B2C sectors.
- Process depth: a process designer, dynamic forms, workflow automation and permission templates for teams that run custom sales processes.
- Lead distribution and scoring: lead quality and engagement scoring, duplication blocking and basic and advanced lead distribution, as listed on their pricing page.
- Field team tools in the mobile CRM: check in and check out tracking, activity geo fencing, offline mode and leads near me, as listed on their pricing page.
Where Leadvio goes deeper for channel partners
A channel partner does not need a platform that can be shaped into anything. A channel partner needs the few things that decide revenue to work on day one: every portal and WhatsApp lead captured, every follow up chased, every site visit on record, and every rupee of commission tracked until it is paid. Leadvio is one system with four products: the CRM, a Voice AI Agent, Pages Studio and the SIM Dialer.
- Lead capture shaped for channel partners: Facebook, 99acres and WhatsApp enquiries land in one pipeline, not in a general intake queue.
- The money flow a channel partner actually lives on: site visits, EOI, booking, commission slabs and payout tracking in one record.
- Calling the way buyers answer: a native SIM Dialer on the agent's real number, plus a Voice AI Agent that qualifies new leads instantly.
- Published team pack pricing in rupees and a free plan, so a small firm can start today and know the full bill before it talks to anyone.
The money, plainly
The two price lists are built differently, so read them on their own terms. LeadSquared charges per user: Sales Pro at $60 per user per month and Sales Super at $100 per user per month, both billed annually, as shown on their site in October 2026. Ten users on Sales Pro are $600 a month, committed for a year, and custom plans and several add-ons are quoted separately.
Leadvio charges by team size: free for up to 3 users, then Team 5 at ₹4,995, Team 10 at ₹8,490, Team 20 at ₹14,980 and Team 50 at ₹32,450 per month, plus GST. That is ₹999, ₹849, ₹749 and ₹649 per user as the team grows. There is no free trial on paid plans; the free plan is the way to start, and it has no time limit.
One fair point in LeadSquared's favour: annual per user pricing is the standard model for large sales platforms, and big organisations budget that way. For a small channel partner firm, the practical difference is simpler: Leadvio's full bill is on a public page in rupees before you speak to anyone, and you can test the product free first.
Choose LeadSquared if
- You run a larger sales organisation, possibly across industries or product lines, and you need custom processes, permission templates and workflow automation that your own admin team designs and maintains.
- Your teams sell more than real estate, or your real estate operation is one part of a wider sales machine that needs one common platform.
- You are comfortable with per user pricing billed annually in dollars, and with custom plans and add-ons quoted by a sales team.
- Field force tracking at scale, with check ins, geo fencing and territory style management, is a core need for your team.
Choose Leadvio if
- You are an Indian channel partner and your whole business is real estate: leads from Facebook, 99acres and WhatsApp, site visits, EOI and commissions across many developers.
- Commission slabs and payout tracking are not optional for you, because that is where your revenue leaks.
- You want published pricing before any sales call: free for up to 3 users, then a team pack you can read on the pricing page.
- You want to start free on your real leads today, without an implementation project or an annual commitment.
Frequently asked questions
LeadSquared has a real estate offer, and its real estate page speaks to developers, builders, brokers and partners. But the product itself is a general sales CRM: its pricing page lists vertical solutions for financial services, education, healthtech, marketplaces, real estate and other high volume B2C businesses, as shown on their site in October 2026. Leadvio is built only for Indian real estate channel partners.
Compare the models, not just the numbers. Leadvio Team 10 is ₹8,490 per month in total, billed monthly, and up to 3 users are free. LeadSquared Sales Pro is $60 per user per month billed annually, as shown on their site in October 2026, which is $600 per month for 10 users, committed for a year. Which total is lower depends on the dollar rate and the quote you get, so read both price lists in full before deciding.
No free plan is shown on LeadSquared's pricing page, as shown on their site in October 2026. It lists two paid Sales CRM plans, Sales Pro and Sales Super, plus custom plans on request. Leadvio is free for up to 3 users with no time limit, and there is no free trial on its paid plans; the free plan is the way to start.
Commission slabs and channel partner payout tracking are not stated as features in the LeadSquared pricing and real estate pages we reviewed in October 2026. In Leadvio, commission tracking is a core feature: slabs are set per developer and project, and payout stages are tracked against each booking until the money is received.
LeadSquared is the more likely fit. Its pricing page lists a process designer, dynamic forms, workflow automation and permission templates, built for organisations that design their own sales processes across teams and industries. Leadvio deliberately keeps one fixed workflow, the channel partner workflow, so it fits firms whose work is leads, follow ups, site visits, EOI and commissions in Indian real estate.
Built for channel partners, priced in the open
Leadvio is free for up to 3 users, with no time limit and no trial clock. Put your real Facebook, 99acres and WhatsApp leads into it and judge the follow up, site visit and commission flow on your own work.