Best Real Estate CRM Software in India: An Honest Comparison
The best real estate CRM in India depends on who you are. A developer running national launches, a broker team working portal leads, and a channel partner tracking commission payouts need different things. This guide compares six real options honestly: Leadvio, Sell.do, LeadRat, Realatic, LeadSquared and Zoho, and tells you plainly which type of business each one fits.
How to judge a real estate CRM
Before the names, the criteria that actually matter in Indian real estate:
- Lead sources: does it capture leads from 99acres, Magicbricks, Housing.com, Facebook and WhatsApp without manual entry?
- Follow-up system: does it make follow-ups unavoidable, or does it just store contacts?
- Site visits: can you schedule visits and prove they happened?
- Post-booking work: can it handle EOI, booking, and, for channel partners, commission slabs and payouts?
- Calling: does it offer normal calling, cloud calling, or calls from the agent's own SIM number?
- Price clarity: is pricing public, and what does the entry plan actually include?
The options
Leadvio: built for channel partners
Leadvio is a real estate CRM built by 13Fold Labs in Mumbai for Indian channel partners. It covers lead ingestion from Facebook, 99acres and WhatsApp, telecalling and follow-ups, site visits with location proof, EOI and booking with a KYC checklist, and commission slab and payout tracking. It also includes a Voice AI Agent for instant qualification calls, Pages Studio for property listing pages, and a Native SIM Dialer so calls go from the agent's own SIM and log automatically.
Pick Leadvio if you are a channel partner or CP firm whose income depends on follow-up discipline and commission tracking, and you want one system shaped around that work. Leadvio is free for up to 3 users, with no time limit. For bigger teams, pricing is by team size: Team 5 is ₹4,995 per month, Team 10 is ₹8,490 per month, Team 20 is ₹14,980 per month, and Team 50 is ₹32,450 per month, plus GST. There is no free trial on paid plans; the free plan is the way to start.
Look elsewhere if you are a large developer who needs a national enterprise rollout with a big implementation team, or a business outside real estate.
Sell.do: the established platform for developers
Sell.do is an AI-native revenue operating system for real estate, used by 1,500+ real estate businesses across India over 15 years, with strong review scores on G2 and Capterra. It is a deep, mature platform with its own AI sales agent, Jarvis, and it names channel partner management among its capabilities.
Pick Sell.do if you are a developer or a large real estate business that wants a proven, full-scale platform and has the budget and team to run it.
Consider carefully if you are a small CP firm: the depth and pricing are aimed higher up the market.
LeadRat: popular with broker teams, strong on proof
LeadRat is a real estate CRM that says it is trusted by 1,700+ companies, shows a wall of client logos, and leads with 24/7 support. Its own material says plans start around ₹400 per user per month, though its published price data also shows higher ranges, so check the current plan details directly.
Pick LeadRat if you are a broker or realtor team that wants a widely used real estate CRM with round-the-clock support as a headline feature.
Realatic: the budget-friendly all-rounder
Realatic is an AI-powered CRM for Indian real estate agencies that covers the journey from lead capture to possession handover. It leads with pain points like leads lost in WhatsApp, includes a WhatsApp inbox at no extra cost, offers SIM calling, and publishes a free-forever plan with paid plans from ₹399 per user per month.
Pick Realatic if budget is your first concern and you want to start free, with a broad feature set for agency work including post-booking and handover.
LeadSquared: the enterprise generalist
LeadSquared is a large, AI-powered CRM for sales, marketing and service teams across many industries, used by 1,600+ organisations. It brings serious compliance credentials (ISO 27001:2022, DPDP-ready, audited security) and named AI products for voice and conversations.
Pick LeadSquared if you are a large organisation, in real estate or beyond, that needs an enterprise-grade, industry-neutral CRM with strong compliance and integrations.
Consider carefully if you are a channel partner: the platform is powerful but generic, and real estate CP workflows like commission slabs are not its home ground.
Zoho CRM: the flexible general-purpose option
Zoho CRM is a well-known general-purpose CRM from the Zoho suite, used by businesses of every size across industries. It is affordable, highly customisable, and connects well with Zoho's other business apps and many third-party tools.
Pick Zoho if you want a flexible, low-cost CRM and have the time or help to customise it into a real estate workflow yourself.
Consider carefully if you want real estate workflows ready on day one: site visits, EOI and commission slabs will be your own build.
Quick comparison
| CRM | Best fit | Real estate specific | Starting price signal |
|---|---|---|---|
| Leadvio | Channel partners | Yes, CP-first | Free for up to 3 users; then Team 5 ₹4,995/mo, Team 10 ₹8,490/mo, Team 20 ₹14,980/mo, Team 50 ₹32,450/mo, plus GST. |
| Sell.do | Developers, large businesses | Yes | From ₹999 (published page data) |
| LeadRat | Broker and realtor teams | Yes | Around ₹400/user/month (their material) |
| Realatic | Agencies on a budget | Yes | Free plan; paid from ₹399/user/month |
| LeadSquared | Large enterprises | No, all industries | Enterprise pricing, talk to sales |
| Zoho CRM | Any business, DIY setup | No, general purpose | Low-cost plans, varies by edition |
Prices are signals from public pages at the time of writing and change often. Always confirm current pricing on the vendor's own site.
So, which one should you pick?
- Channel partner earning commission: Leadvio. Commission slabs, payout tracking, SIM dialer and CP-shaped follow-up flows are the core of the product, not add-ons.
- Developer or large real estate business: Sell.do for a proven real estate platform at scale, or LeadSquared if you want one CRM across departments and industries.
- Broker team that values support and social proof: LeadRat.
- Tightest budget, want to start free: Realatic.
- You enjoy customising software: Zoho.
Every vendor on this list, including us, will tell you their CRM is the best. The honest test is the same for all of them: run your real leads through a trial for two weeks and see which system your team actually uses every day.
Frequently asked questions
For channel partners specifically, look for commission slab and payout tracking, site visit proof, and lead ingestion from portals and WhatsApp. Leadvio is built around exactly that work. Developer-focused and general CRMs can be adapted, but CP workflows are usually not their core.
Published prices range from free plans and roughly ₹400 per user per month at the budget end, to ₹999 and above for full real estate platforms, with enterprise CRMs priced by quotation. GST and calling costs are usually extra.
A spreadsheet works until leads are missed. Once a team handles portal, Facebook and WhatsApp leads together, or needs to prove site visits and track payouts, a CRM pays for itself by stopping lost leads.
Related reading
Test Leadvio the same way
Start free, run your real leads through Leadvio and judge it by the same criteria above. Free for up to 3 users, with no time limit.